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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, June 24, 2007

Boomer Films – an offer you can’t refuse?


James Caan has decided to create a production company (Boomer Films) after learning that experienced writers in their fifties and sixties had felt forced to write under noms de plume in an effort to convince studio bosses they were young. He said: "It sounds terribly idealist but I want to get back to making those kinds of picture we were all making in the Seventies and early Eighties. I wonder. Sometimes it is best not to go back to the past. Dick Stroud

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