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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, June 07, 2007

Ageless = Age Neutral


Great to see that Vogue has caught on to the concept of Age Neutral. I suppose that the phrase - “Ageless shoes” - has something more about it than “Age Neutral Shoes”. The bottom line is that they mean the same. Dick Stroud

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