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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, May 07, 2007

You never need to miss another death

You have to give it to Jeff Taylor. He is a real Trekky and boldly goes where no man has gone before. Taylor told Reuters “The death business is growing” and how right he is.

I find that I am increasingly unsure if some celebrities are still alive. This leads to me being astonished when I see them being interviewed and upset when I hear that they have been dead for the last 5 years.

My problem is solved. I can now subscribe to ObitWatch and get an e-mail when people pop their clogs.

It is worth reading this review of this feature and the eons web site by Peter Cashmore on mashable.com. Dick Stroud

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