The sparkling Giraffe

If the English have a quintessential aperitif it is Gin. No, that is not really correct. If the upper middle class, 50-plus English have a quintessential aperitif it is Gin.

Following an unfortunate incident in my youth, when visiting a bar in Brussels, I was lead astray and consumed an extraordinary amount of the drink, now the merest whiff makes rush to the nearest toilet. But, the drink clearly works for large swathes of the 50-plus.

This article in BrandChannel looks at the new Gordon’s Gin Web site and discusses how well the brand has adapted with the times.

I think this latest Gordon’s Gin ad is an excellent example of age neutral advertising. It captures the zing of the bubbles of the G&T in a modern and inclusive way. Dick Stroud.