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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, May 21, 2007

Music for Grownups?

My old chum Chuck Nyren was recently on a radio chat show reviewing AARP’s punt into the world of music.

You can listen to the interview and view (and listen) to the AARP music Web site.

Chuck’s provides a great summary – “as is usually the case, AARP’s grab for Baby Boomers is an admixture of good intentions, some top-notch stuff – and cheesy, insulting schlock”. It is well worth reading the rest of his blog posting.

Yep the venture could be improved but at least AARP is having a go at doing something innovative. Age Concern, Help the Aged and Saga - are you listening? Dick Stroud

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