More Boomers Watching Online Video

At 39.4 years old, the average adult who downloads video is about five years younger than the average Internet user, according to BIGresearch.

The data refer to all Internet users or Internet video viewers.

Like the BIGresearch data, a demographic profile from Arbitron/Edison Media Research is based on self-reported survey results, but still points to the significant trend of more mature viewers. The survey indicates that over a fourth of online video viewers are 45 or older. Dick Stroud