Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.
Skype Name: dickstroud
News, views and opinions about the most powerful group of consumers - the 50-plus market.
My latest article about the Charmed Generation is published in this week’s Marketing Week magazine. You can read a more detailed explanation of this generation in this article. Dick Stroud
Labels: Demographics, Segmentation
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