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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, May 08, 2007

Ian Woodall – a brave guy


Last year I was contacted by Ian Woodall. He has been to the top of Everest a couple of times and intended to do it again this year. The reason for contacting me was that he is over-50 and thought it would make a good story.

Before he makes another attempt at the summit he is going to bury the body of Fran Arsentiev who died just 300 metres from the summit.
This story is being reported in the UK, US and Australia. The next time somebody gives you the garbage about the 50-plus being stuck in their ways and not willing to try new experiences – point them to the Ian Woodall story. Dick Stroud

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