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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, May 12, 2007

Ecumen - an interesting looking care company


I have done a lot of work at the old-old end of the 50-plus market in the residential and care sector. This is an overlooked part of the market but one that will is becoming increasingly important.

The people from Ecumen contacted me to tell me about their web site. They look an interesting outfit.

I was amused at their choice of “The top five web sites that are changing aging” Why they chose Zimmers is beyond me. Other than that, if you are interested in the care market then this site is worth a visit. Dick Stroud

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