Boomer loyalty (or not)

It is so long ago that I heard anything from Focalyst (the joint venture between AARP and The Kantar Group) that I had assumed they had disappeared.

Then this press release appears ranking the level of loyalty that Boomers have for different types of products/services. Click the image for a larger version.

What would have been really useful would be to know how these levels vary with other age groups. My bet is not a lot. Dick Stroud