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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, May 04, 2007

Boomer dating

This article from Newsweek is a real eye-opener for a shy and retiring guy like me. Online dating is where it is for the US boomer.

Here is a sample from Female aged 62: “ Are you a gentle man ~ ~ A gentleman ~ ~ A tad bit wild (If you obey all the rules, you miss all the fun) ~ ~ Do you have that elusive chemistry that will make my heart turn flips and my body get goos...”. Wow.

The next marketing idiot you meet who tells me that the 50-plus are stuck in their ways and unlikely to change, point them to Prime Singles. Dick Stroud

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2 Comments:

Beth1985 said...

So is Prime Singles no longer in business? The reason is that the link does not work!

I searched google but found lavalifeprime :( which is also a dating site. But it states 45+ not 50+

10:02 PM  
Dick Stroud said...

Opps my fault. The URL is www.primesingles.net

6:40 AM  

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