• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, May 21, 2007

‘Averages’ are misleading and dangerous (Part 2)


New population estimates from the U.S. Census Bureau indicate that in 2006, the U.S. minority population topped 100 million for the first time in U.S. history. What is of more interest is way minorities are distributed across age groups. Click on image to view in a new window.

The new estimates show a growing racial/ethnic divergence between America’s elderly population and younger age groups, creating a new kind of generation gap in the United States. While the large majority of people over age 60 are non-Hispanic white, a substantial and growing proportion of young people are racial or ethnic.

For the next decade or so the US will have a predominantly non-Hispanic white older population being served by people from minority groups. The UK has exactly the same issue.

Come 2030 both groups are being to have a similar age profile.
Another example showing where just knowing the 'average' is next to useless. Dick Stroud

Labels:

DiggIt! Del.icio.us

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home