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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, May 21, 2007

A 50-plus web site launch with a difference

On 25 May, a social networking site for the over-50s, Maple and Leek, will be launched.

On this day the company is hosing 5 events that will give 40 people across the UK the chance to try something new and challenging for the first time, from wakeboarding to sailing a race-winning Thames barge. The only qualification is that you must be 50-plus. All of the details are on the web site.

The events will be professionally filmed and participants will upload photos and blog about their adventures. Maple and Leek has the support of various guest celebrities who will be involved during the day.

Unfortunately, I cannot make any of the events but if you have the right age qualification then contact the company at angela@mapleandleek.com

It will be fascinating to see how this all works on the company’s new web site. Dick Stroud

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