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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, April 10, 2007

Words fail me



Some business ideas, TV shows, foods and brands make the transition across the Atlantic and play just as well on both sides. Some don’t. This web site for Baby Boomers is one of them.

I just loved the big opening animated graphics and had to capture it on Google video for posterity.

Apparently this web site is the brainchild (I could think of other descriptions) of Wisconsin entrepreneur Herschel "Buzz" Peddicord.

Peddicord said the new venture was developed to be "the" online destination for the baby boomer generation.

As always, I wish Buzz the best of luck with his venture and will view its progress with interest. Dick Stroud

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