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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, April 18, 2007

What does ‘old’ mean in real life?

Bryan Appleyard is a good writer and his article in the Sunday Times is worth reading: “Older women. Naked. It’s an adland revolution”.

Those of you involved in 50-plus marketing willn’t learn anything new but it is a thought provoking article. Dick Stroud

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