Profitable wrinkles

A couple of articles about anti-ageing / pro-ageing products (Dove and L’Oreal).

You can see why there is so much focus on this market.

The peak age for beauty product consumption in 1996 occurred between 40 and 60. In 2005 this figure had shifted to between 40 and 70. Around 40 per cent of 65 to 69 year olds suggest they used an anti-aging cream in 2005, compared to just 20 per cent in 1996.

With women (and men) purchasing these products earlier and continuing to use them for longer then it is a no-brainer why these two companies (plus a host of others) pour so many bucks into advertising. Dick Stroud