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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, April 18, 2007

Power of viral video



This has nothing directly to do with the 50-plus although in the long term may a have massive impact on the care industry.

Intel has announced a new microprocessor for the UMPC (Ultra Mobile Portable PC)market. Nothing shattering about that.

What is interesting is that an Intel promotional video was released onto youtube on the 11th April. Seven days later it has clocked up 128,000 views and is referenced by countless blogs. Does anybody still need convincing about the viral power of video?

As to the video itself, I suspect we will look back at this within a couple of years and groan. A bit like the HP videos, released a decade ago, showing the “home of the future”.

Whilst we are talking about techie stuff go and have a look at these two web sites.

Twittering might just be the big thing of 2007. I am not going to bother explaining –just and have a look at the web site. Even better have a look at a global map of Twittering in action.

I wonder if Google will have competition on its hands for searching video content? Blinkx is a site that enables you to search 7 millions hours of broadcast video. Try searching for “Twitter”.

That’s it – my next post will be back to the 50-plus market.Dick Stroud

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