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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, April 22, 2007

New Zealand is not to be outdone

The global rush to launch 50-plus social networking sites has reached to places far away (New Zealand).

Grownups is the New Zealand eons.com look-alike.

You can read about the site in this article from the New Zealand Herald and visit the web site.

I wish the founders of the site loads of success. Is there enough advertising in NZ to support such a site? We will have to wait and see.

I am not the only person who is conscious of the 50-plus social networking frenzy. Peter Clayton (Total Picture Radio) has come to the same conclusion in his posting “Boom Boom Boom Bomb”. Let’s hope not – but I fear for many that’s what will happen. Dick Stroud

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