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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, April 09, 2007

Maybe a good product idea – dreadful web site

Bayer HealthCare is having a crack at the baby boomer market with the introduction of a new line of nutritional supplements, Bayer Nutritional Science.

Bayer is focusing the new line on: “maximizing baby boomer vitality”.

It sounds like a pretty good idea but how could they be satisfied with such a naff web site. It looks like it is from another era. Dick Stroud

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