Boomers hit YouTube.

Nearly a quarter of all online video viewers are 45+, according to research from Arbitron/Edison Media Research .

Earlier research for 2004 and 2005 from the Pew Internet & American Life Project and Princeton Survey Research Associates found that 58% of those who download videos were age 28 or younger – unfortunately this is the kind of ancient data that is still informing too many reporters' views.

There is a big mismatch between the stereotypes about the ‘i-generation’ being the only group who use Web 2.0 features and the reality that all age groups are using video, social networking etc. Dick Stroud