Advertising cars and clothes to the 50-plus bloke

This article provides an interesting take on the changes taking place in advertising. The premise is that “marketing's love affair with the Boomers” – more a sideways glance than an affair – is ending – or is it morphing into being age-neutral.

The writer doesn’t actually you the term “age-neutral” but that is what they mean.

Well worth a read. Dick Stroud