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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, March 20, 2007

Yet another over-50s social networking web site

Another “innovative paradigm of collaborative marketing” for baby boomers has hit the street. Well that is what the press release said.

I wonder how your average baby boomer is going to find time to do much else other than click through the numerous new web sites that are sprouting up for their entertainment.

The press release goes on to tell us that Boomer-Living.com, has compiled an online powerhouse of contemporaneous articles, interviews, seminars, workshops, webinars, exercises, and other activities and opportunities. How can you not click and visit? Dick Stroud

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