Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.
Skype Name: dickstroud
News, views and opinions about the most powerful group of consumers - the 50-plus market.
Apparently the Dove pro.age ads are not being shown in some countries because the sight of naked older ladies is thought to be too much for the fragile viewers.
Dove’s decision to leverage this fact is pretty smart. Dick Stroud
Labels: Healthcare, TV-advertising
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