• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, March 26, 2007

A photograph I never expected to take

I have just returned from New York.

Firmly clutching my newly acquired zillion pixel Sony camera I could not resist a snap of the Dove pro.age poster ad in Times Square. This is a sight I never expected to see.

I seem to remember reading a marketing textbook by some shmuck, marketing guru, that older women models - let alone of the naked variety – should never be used to promote cosmetics. Dick Stroud

Labels:

Bookmark and Share

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home