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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, March 30, 2007

Nothing like a simple phone


The other evening I spoke at an event organised by a group called Women in Mobile Data.

As you can imagine the focus of my talk was about the role of mobile data applications and the 50-plus. You can download the presentation from my web site.

During the session I said that the mobile phone must be the single device that combines all of the physiological problems that people suffer as they age (eyesight, dexterity, cognitive and understanding of the latest technical jargon).

I was amused to open the Spectator magazine – audience predominately 50-plus - to see this ad for a Samsung phone/PDA. Now that really does look complicated. Dick Stroud

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