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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, March 08, 2007

New Web site to help Baby Boomers with their parents


Thanks to David Weigelt, from immersionactive.com , for telling me about this new magazine and Web site.

ELDR's mission is to: " help baby boomers and their aging parents deal with the challenges (and opportunities) of aging by providing the most useful, thought-provoking and trusted information available anywhere". Well that is what the Web site says. We will have to wait until June 2007 to find out if that is true. Dick Stroud

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