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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, March 03, 2007

Here is an economic puzzle for you to think about

How can a country have both problems with shortages of workers whilst at the same time the amount of money being spent by consumers remains weak? Normally, shortages of labour lead to increasing prices and increasing consumer expenditure.

Give up?

Well this is what is happening in geriatric Japan. As great swathes of high paid workers retire they are being replaced by much younger people who are paid less and hence spend less. Japan is experiencing labour shortages and falling/static consumer spending.

This phenomenon is something that Europe will experience. Strange stuff, the economic impact of the aging population. Dick Stroud

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