The great generational robbery
This article appears in the New Statesman (The UK’s main left-of-centre weekly magazine).
It is the simple story of how mum and dad have mugged their kids and grandchildren. The IPOD (insecure, pressured, overtaxed and debt-ridden) generation versus the rich oldies.
How strange it is that when loads of articles like this keep appearing the marketing industry still maintains its love affair with yoof.
I was amused to see the article contains reference to what now seems to be a ‘fact’ that the:” 50-64 year-olds have the largest carbon footprint – 20% bigger than other age groups”. In a previous blog posting I pointed out the weaknesses in this research, but it makes a good headline and who really cares about the truth!
In my view this article understates the case – the generational wealth differences are going to be much larger. Dick Stroud
It is the simple story of how mum and dad have mugged their kids and grandchildren. The IPOD (insecure, pressured, overtaxed and debt-ridden) generation versus the rich oldies.
How strange it is that when loads of articles like this keep appearing the marketing industry still maintains its love affair with yoof.
I was amused to see the article contains reference to what now seems to be a ‘fact’ that the:” 50-64 year-olds have the largest carbon footprint – 20% bigger than other age groups”. In a previous blog posting I pointed out the weaknesses in this research, but it makes a good headline and who really cares about the truth!
In my view this article understates the case – the generational wealth differences are going to be much larger. Dick Stroud
Labels: Demographics, Yoof
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home