Funky Hartford Stag?

The Hartford Financial Services Group, a really big US financial services and insurance company is launching a new marketing campaign encouraging Baby Boomers to “Prepare to Live” in retirement.

“Times have changed,” said Ann Glover, chief marketing officer for The Hartford. “Workers know they cannot depend on social security benefits, defined pension programs or retiree health benefits to fund their retirement, and are unsure about their ability to pay for rising health care costs in retirement. Through this campaign, we are encouraging Baby Boomers to understand their personal financial picture and goals and take control of their financial future. By seeking education and facts about their own situation, they can prepare with confidence for what should be one of the most rewarding times in their lives – their retirement.” So now you know.

Same Stag, but now using computer-generated imagery. Does it work for you? Dick Stroud