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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, March 12, 2007

Forget Helen Mirren meet Jeanne Stawiecki


I decided to climb the highest peak and run marathons on all seven continents and by the way I am 56 years old.

This is what Jeanne Stawiecki said to me last year when she was in contact about finding sponsors for this phenomenal feat of endurance and courage.

Well she has just completed the last of the marathons (Antarctic). That just leaves the trivial part of the exercise – Everest.

Jeanne, I do hope you found your sponsors. Reading about her achievements has made me even more convinced that I must blog less and exercise more. Dick Stroud

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