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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, March 05, 2007

The Economist pushes its luck


The full inside back page of the Economist had this advertisement. The purpose of the ad was to publicise an Economist study about the EU.

I think it is amusing – just. When you think that the average age of Economist readers in the US is 47 years and in the Europe it is a sprightly 45 years. Worldwide over half of its readers are 45+.

Maybe people who read the Economist are fearful of the future, need its words of wisdom because of their self doubt and spend too much time reading magazines and hence increase in size. Word of advice – don’t push your luck too much further. Dick Stroud

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