B2F Connections

According to WS’s study, titled "B2F Connections," boomers serve as important information sources for fellow boomers when making purchasing decisions. Nearly 57% are asked for their recommendations on products and services almost twice a week. Of those boomers who were asked to make a recommendation in the past year, the large majority (89%) advised their friends, or fellow boomers.

I just love the wording of these press releases

Our new study found that companies can forge new relationships with prospective customers by capitalizing on the power of B2F communications," said Weber Shandwick's Chief Reputation Strategist. "Companies can discover new avenues for reaching boomers by approaching boomers' networks of mutual advisors and creating marketing, advertising and other communications that portray boomers in realistic social settings to which they can relate."

I think this is a long winded way of saying that Word of Mouth marketing works for Boomers? Dick Stroud