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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, March 16, 2007

Another day another boomer social networking site


Friday, must be about time for another social networking web site. Yep, here we go BOOMj.com.

Feeling in a good mood, with the weekend looming before me, I will dish out a bit of free consulting to the guys at Boomj.com

1. In the ‘About’ section of the web site you need a tad more than ‘Headquarters: 3753 Howard Hughes Pkwy Suite 200, Las Vegas, NV 89109’.

2. There is something strange about the way the site is using the ActiveX control MSXML5.0. It has my IE7 browser bleeping like a demented gerbil. Maybe a bit more site testing?

From a press release I learn that BoomJ is:
A Web-based lifestyle portal for a niche market serving Baby Boomers and Generation Jones. BOOMj.com provides an integrated and highly focused community which incorporates personalized social networking, e-commerce, travel, health, finance, political and entertainment news for our target market.
Well, good luck guys with the new venture. I still have a pile of concerns about the viability for the swarms of social networking sites that are hitting the Web. But, you don’t actually need to make money from these ventures, just generate enough traffic to convince others that they can make money, then sell and get out. Dick Stroud

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2 Comments:

Anonymous Anonymous said...

I would check boomj.com again now. ;-)

11:54 PM  
Blogger zhang said...

You may try another social networking Eons.com.

1:08 AM  

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