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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, February 08, 2007

Yoof rules in the media agencies


What percentage of people in media agencies is 50-plus? Think of a small number and reduce it. The answer is 3.9%. There are only 11.5% of people who have reached their 40th birthday.

These and a load more facts about the demographics of the UK Advertising industry can be found in the 2006 census.

So, as the UK gets older the advertising industry gets younger. Wow. Dick Stroud

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