Why 'Tagging' is so important

Pew Internet & American Life Project has just released a research report about Tagging. This is the process where we all add our classification to articles, sounds, videos and images on the Web. If you want your ad to get the most views make sure it is tagged as being the 'coolest' or 'sexiest' on YouTube.

The practice of encouraging people to tag content is becoming part of the viral marketer's toolkit.

The report contains an interesting breakdown of Taggers by age – there is only 8% difference in the propensity to tag over the 18-64 years spectrum. It also contains fascinating data showing the rising interest in web sites like Flickr and del.icio.us. Dick Stroud