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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, February 08, 2007

What interests the 50-plus?

This press release contains a list of top search terms from Cranky search engine. Read the article for a full explanation.

1. Jobs after retirement
2. Brain Builders
3. Body Mass Index
4. Reiki
5. Blogs
6. Arthritis
7. Travel
8. Homesharing
9. Online dating
10. Triathlon
Remembering the big, big, big caveat that Cranky web site users are a subset of the 50-plus age group – the results are interesting and amusing.

So what do we have? A slightly forgetful, unemployed, podgy, fan of alternative medicine, who likes travelling, is looking to squeeze some more money out of their home, disgruntled with their partner, likes wasting time using the Web and dreams of doing a triathlon. I know lots of people like that! Dick Stroud

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