RIAS gets a new agency
I bet the staff at Watson Phillips Norman are celebrating having just won the £10m customer acquisition and retention and brand development account for over-50s insurer RIAS as sole agency.
RIAS, established in 1992, has been leading the way (after SAGA) in capturing the over-50s insurance for home, motor, travel and pet insurance and now has over 880,000 customers.
It will be interesting to see how the RIAS brand develops – well at least we know who to blame or congratulate. Dick Stroud
RIAS, established in 1992, has been leading the way (after SAGA) in capturing the over-50s insurance for home, motor, travel and pet insurance and now has over 880,000 customers.
It will be interesting to see how the RIAS brand develops – well at least we know who to blame or congratulate. Dick Stroud
Labels: Finance, Print-advertising
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