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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, February 02, 2007

New research from Axa

Axa has leaked a few of facts from its new international report about pensioners and is majoring on the headline: “Internet usage takes up more time than DIY/Gardening”.

American pensioners are the most Internet active the Spanish are the least.

I never think the absolute numbers in these types of reports are very reliable. It is the relative differences between activities that is the most interesting. Bottom line: pensioners are big users of the Internet. Dick Stroud

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