Multigenerational AARP

The need for health; financial security, to contribute or give back to society, for community, to stay connected to family, friends/social networks and the need to play and enjoy life. These are the five 'needs' that AARP’s new advertising campaign is aiming to address. There is even a spanking new logo to emphasize the new multigenerational AARP.

Out goes the AARP=discounts, in comes AARP=help save the planet for your grandchildren. Ambitious stuff.

This ad (What We Do We Do for All) uses birthday celebrations to show the many facets of our members and future members in an energetic, engaging way, and signals the evolution of today's and tomorrow's AARP. These are AARP’s words not mine. What do you think? Dick Stroud