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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, February 09, 2007

Media agencies are better than their clients

Yesterday I posted details about the lack of over-50s working in the media industry (3.9% of employees are 50-plus).

Just in case some of their clients are feeling smug about this age profile, here is the number of employees, aged 55-plus, in the following companies.

Deutsche Bank – 1%
Barclays Bank – 3%
Thomas Cook – 3%
Microsoft – 1%
Volkswagen Group UK – 5%
Vodafone – 3%
Ernst & Young – 2%
Morgan Stanley – 0.4%
Mothercare – 5%
KPMG – 3%
Nationwide – 6%
The Carphone Warehouse – 1%
BBC – 5%

Source: Sunday Times “Best Companies”

It is good to know that our society is age-neutral.Dick Stroud

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