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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, February 26, 2007

The last generation of fit grandparents?


Men and women in their 60s could be the last generation of fit grandparents, according to a survey from Saga Insurance.

The UK’s grandparents are spending around 40 hours a week gardening, playing sport, walking cleaning and doing home improvements.

Up to 70,000 also continue enjoy swimming, squash, indoor bowls, tennis and badminton for more than ten hours each week.

And more - around 670,000 - enjoy over ten hours of outdoor sports such as golf and crown green bowls.

This contrasts to the plague of obesity that is infecting the yoof. This eight year old weighs 90 Kg and is the centre of an argument of whether his parents are inflicting child cruelty. Sadly, there are a lot more like him. Dick Stroud

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