Dove and L’Oreal - strange bedfellows
The advertising time slot when Dove launched its Pro Age campaign also contained this ad from L’Oreal. What a different approach! Dick Stroud
About Dick Stroud
Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.
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Skype Name: dickstroud
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