Costly, confused, in crisis

An £8 million pound launch could not hide the dichotomy of purpose that has marred Heyday’s fortunes. Headline from Marketing magazine.

Since its launch I have been commenting about Heyday – Age Concern’s 'young-old' brand. This week Marketing had a full page article about the problems and why they occurred. Not a happy story. This is a scanned PDF of the article - not the best of quality. Dick Stroud.