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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, February 26, 2007

Another ad with a 70-plus


Match.com is targeting single boomers the fastest-growing subscriber age group. The company says that since 2000, the number of boomers is up 350% to 1.7 million – that is 11% of its membership.

A current TV ad for Match.com features a widowed New York woman age 71 whose Match.com logon is DanishBeauty22 and who now has her own blog. Dick Stroud

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