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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, February 16, 2007

Another good ad from Dove



On the 7th Feb I posted a blog item about the new Dove Pro Age product launch with the TV ad.

This ad is running in parallel, promoting Dove’s existing product line.

Both ads, plus all of Dove’s other marketing activities, are focused around its Campaign for Real Beauty. This is working a treat and creating a pile of press coverage to enhance the visibility of the ads. Very, very smart marketing. Dick Stroud

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