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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, February 26, 2007

Another ‘exclusive’ discount for the over-50 (ish)


Amongst the pile of stuff that fell out of my Economist magazine this week was this item from Standard Life.

Good to see that one of the stalwarts of the British Finance industry is targeting the 50-plus. Not the most eye-watering creative I have ever seen but it does the job. Dick Stroud

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