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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, February 11, 2007

AARP – how the world has changed

I received one of the AARP’s numerous e-mail newsletters and the first article I see is about mobile fitness electronics.

I didn’t know that Nike and Apple have teamed up to offer a wireless transmitter you insert into your Nike running shoe which syncs with your iPod nano to announce your distance, pace and elapsed time.

Nor did I know that you can program the music to increase your pace. The transmitter can also sync up with the NikePlus website so you can see the results of your workout and monitor your progress.

It suddenly struck me that I was reading this on the AARP web site and reminded me of a new Veer image of the 50-plus. More my style. Dick Stroud

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