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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, January 24, 2007

The Year of the Silver Foxes?

Three over-50 actresses (Helen Mirren, Dame Judi Dench, and Meryl Streep) will be battling it out for the Best Actress Oscar. Some bright spark has come up with the name to describe this season Oscars as: "The Year of the Silver Foxes."
This article gives the full array of comments about this older actress phenomenon ranging from:

"This is a milestone that shows to everyone ... that the best of filmmaking has nothing to do with ageism"

“The crop of good films last year was slim – and that forced the Academy of Motion Picture of Arts and Sciences to stretch a bit"

Mmmm I wonder? I doubt if the film industry has suddenly seen the follies of its ways but equally Hollywood it is not immune to the slow grinding roll of the changing demographics and economics. Dick Stroud

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