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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, January 29, 2007

This is worth 2 mins of your life

This has absolutely nothing to do with the 50-plus, other than this group do tend to be more concerned about the negative aspects of technology as a means of monitoring their behaviour.

This is the preamble from the ACLU web site.

In a new online video unveiled today, the American Civil Liberties Union takes a break from its serious side to illustrate how new technologies and weak privacy laws can be used to reveal sensitive information about a person involved in even the most mundane of business transactions, including ordering a pizza.
OK, make sure that your speakers/earphones are working and sit back – it takes about 2 mins. Click here - then worry. Dick Stroud

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