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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, January 25, 2007

Radioboomer – don’t make it difficult

Welcome to the Radioboomer Website, at Radioboomer we play all the Big Hits from the 60s, 70s, 80s & 90s you can now enjoy all those great Boomer Oldies playing 24/7. Radioboomer will feature Australian and international artists! Sounds like it is worth a listen.

Instead of providing the sound feed with the usual Windows Media Player or Real Media options I am presented with the dreaded “You require a FREE plug-in”. At this point a good proportion of the potential listeners will click away and never know what joys Radoboomer provides.

I continue and get to the next step where I find a message explaining how the ‘upgrade’ works and then I spy this sentence: “The plug-in is free of any spy-ware or ad-ware but it may use some of your available upstream bandwidth while you are actively connected only”.

No thank you very much. Why when loads of other Australian radio stations can broadcast their radio over the web in the conventional way does Radioboomer make it so difficult. Dick Stroud

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